Two years into a global pandemic, financial providers are in good – but not great – shape on customer obsession. Join us to hear from guest speaker, Peter Wannemacher, Forrester Principal Analyst, as he dives into what new data reveals about customer obsession in financial services. He’ll focus on the five levels of customer obsession and how companies can take action to drive continued growth.
Bryan Socransky is Director of Product Marketing at Zendesk, focused on the financial services sector. Bryan is passionate about helping organizations deliver better customer experiences. Bryan has worked for some of the leaders in customer service software, including Genesys, Interactive Intelligence, and Oracle Service Cloud. He holds a BA in Political Science and Economics from McGill University and an MBA from the University of Ottawa.
Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts.
Two years into a global pandemic, financial providers are in good – but not great – shape on customer obsession. Join us to hear from guest speaker, Peter Wannemacher, Forrester Principal Analyst, as he dives into what new data reveals about customer obsession in financial services. He’ll focus on the five levels of customer obsession and how companies can take action to drive continued growth.
Alongside Peter, Bryan Socransky, Zendesk’s new Director of Product Marketing for financial services, will moderate an engaging conversation with live Q+A. We look forward to seeing you there!
