What agile event programs are and why they're essential
DIGITAL EVENT
AI for iGaming & Betting: Scaling CX in 2026
Monday
,Â
AprilÂ
10
AUGUST 21 AT 5.30PM, LONDON
AUGUST 21
AT 5.30PM, LONDON
MARCH 25 | 1 PM (GMT) | 2 PM (CET)
This is a cool intro line to the event.
Join us for a 30-minute masterclass in iGaming and Betting CX automation. Learn how to scale complex workflows, protect your margins, and outpace the competition with no extra headcount.
Join us for a high-impact session designed for iGaming and Betting leaders who refuse to choose between rapid growth and operational efficiency. We’re moving past the AI hype to provide practical strategies for navigating 2026.
You'll walk away with:
•
The CX Strategy Guide: A masterlist of common pitfalls and the exact strategies to avoid them
•
Scorecard: Industry benchmarks to rank yourself against the competition and identify hidden bottlenecks
•
Live AI Demo: A real-time look at high-impact workflows built specifically for iGaming and Betting
•
Leading Operator’s AI Journey: Lessons learned, mistakes to avoid, and key focus areas
•
Interactive Q&A: Direct access to our industry and AI experts to answer your specific questions
Speakers
Emily Freeland
Director, Value Consulting
Zendesk
Jasita Lalloo
Director, Growth
(iGaming & Betting)
Zendesk
Matt Brown
Principal Value Architect
Zendesk
Luke Avdiyovski
Senior AI SpecialistÂ
(iGaming & Betting)
Zendesk
Agenda
Segment 1
Exclusive Preview: The CX Strategy Guide for iGaming & Betting
We lead with the data. This segment breaks down our newest iGaming and Betting asset, featuring a deep dive into industry benchmarks, common pitfalls, and the exact strategies to avoid them.
Segment 2
Live AI Demo: Automating complex workflows
A practical look at high-impact workflows for iGaming and Betting. We’ll explore how AI can help manage complex tasks and support your team during volume spikes.
Segment 3
Customer Spotlight: A leading operator’s AI journey
A behind-the-scenes interview with a leading operator. We'll move past the theory to discuss candid lessons, mistakes to avoid, and where they are seeing the biggest returns.
Segment 4
Interactive Q&A: Implementation & strategy
The floor is yours. Get direct, unfiltered access to our industry and AI experts to help solve your specific scaling challenges or discuss implementation roadmaps.
Meet our speaker
Born in Helsinki and grown in Berlin, Mark is building the world’s most powerful event producer platform, powered by industry-leading AI.
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