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ARIVAL AND WELCOME

MONDAY, SEPTEMBER 8TH

Mark Burke is a host of exceptional ability. Studies show that a vast majority of guests attending events by Mark have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Mark Burke is a host of exceptional ability. Studies show that a vast majority of guests attending events by Mark have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Mark Burke is a host of exceptional ability. Studies show that a vast majority of guests attending events by Mark have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Mark Burke is a host of exceptional ability. Studies show that a vast majority of guests attending events by Mark have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Mark Burke is a host of exceptional ability. Studies show that a vast majority of guests attending events by Mark have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Roundtable discussions and product breakout sessions

Schedule item

Schedule description.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

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Enhance your user experience and build brand equity with your design vernacular. This is the event description.

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Firstname Surname

This is what I do

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Firstname Surname

This is what I do

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SEPT-DEC 2026  | MULTIPLE CITIES

AI in Action

AI is already in your service operations. The question isn't if ; it's where to start.


Join fellow CX leaders for an exclusive, invite-only experience where our executives cut through the AI noise, show you how to scale quality service, and put you in the front row for a live, on-stage look at building and deploying AI agents in real time — followed by unforgettable local experiences you won't want to miss.

SEPT-DEC 2026  | MULTIPLE CITIES

 

AI in Action

AI is already in your service operations. The question isn't if ; it's where to start.


Join fellow CX leaders for an exclusive, invite-only experience where our executives cut through the AI noise, show you how to scale quality service, and put you in the front row for a live, on-stage look at building and deploying AI agents in real time.

Seats are limited and reserved for invited industry leaders.

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Here's what to expect

Start with clarity

Ditch the confusion and leave knowing where AI fits into your CX journey and how to begin.

See AI built live

Watch our experts build and deploy a working Knowledge Base & Agentic AI agent.

Connect with peers

Build connections with industry leaders in your region over a unique, unforgettable experience.

Why should you attend? 

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Start with clarity


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December 18th

9-10:30am PT

Event closed

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2026 workshop dates to be announced soon!

About AI in Action

AI in Action: Seattle is a curated, invite-only experience for a select group of customers and prospects. As volume climbs and teams are asked to do more with less, this focused session cuts through the noise and shows how CX leaders can scale quality service without adding headcount. You’ll see a live build and deployment of a working AI agent, plus you'll experience a full tour of Lumen Field with fellow CX leaders.

Gain insight into Zendesk's vision and strategy

Provide feedback on Zendesk's product roadmap

Network with Zendesk executives and your executive peers

Schedule

11:30 pm

Arrivals, Badges & Bites

You’ll arrive, check in, and settle in with lunch as we prepare for our speaker at 12:00 PM. It’s a great moment for handshakes, hellos, and confirming you’re exactly where you need to be.

Location: Olympic Club

12 pm

AI in Action: Live Build, Real Results

Join us for a live build and deployment of a working AI agent, and leave with a practical starting point for bringing AI into your world.


1 pm

Fireside Chat

“What Makes an Effective Event?” is a no-pressure fireside chat with real examples, practical insights, and none of the corporate fluff.


1:30 pm

Lumen Field Tour

Step into the home of the reigning Super Bowl champions and experience Lumen Field through the eyes of the legendary 12s.  It’s a fun, behind-the-scenes look at the stadium that brings the energy on game day.


Venue

Frequently Asked Questions

On what date does the event take place?

The event is scheduled for October 15th, 2026

Where is the event being hosted?

The event will take place at Lumen Field in the Olympic Club

Who is invited to the event?

Heads, VPs, and Directors of Customer Support, Service, and Experience, plus Support Ops and IT leaders shaping AI strategy.

Can I bring a colleague?

Seats are limited and reserved for invited guests, but if you'd like to bring a peer, just reply to your invitation and we'll do our best to accommodate.

What's the live AI build?

A featured segment where our team builds and deploys AI agents on stage; one part of a session focused on your broader AI starting point.

Do I need to build anything myself?

No, it's a live demonstration to watch, not a hands-on workshop.

Can I bring a wheelchair for the tour?

Lumen Field is fully wheelchair accessible. You may bring your own wheelchair, as they do not provide them for public tours. Tours utilize ramps, elevators, and stairs, and includes 1 mile of walking distance, both inside and outside. Tours can be modified to be 100% wheelchair accessible. Wheelchairs will not be provided.

How else can I prepare for my tour?

Wear comfortable shoes. Prepare to be both indoors and outdoors!

OUR TOP PICS

Agenda

A wealth of wisdom, wrapped up in one 90-minute show. Our agenda will tickle your brain and give you the confidence to take your customer experience vision into the future. Enjoy.

The long-awaited keynote

Zendesk CEO and Founder, Mikkel Svane, will talk about what’s on everyone’s minds: the future. Zero in on the Zendesk vision, and big and bright things ahead.

Product announcements

Here’s what’s bubbling behind the scenes. We reveal what’s new in the Zendedsk Suite and our Sunshine platform.

Our most Relate-able customer stories

Learn from exceptional businesses, with exceptionally practical knowledge. See what our partners do to succeed in customer experience—and how your team might do it too. Featuring Stanley Black & Decker, Virgin Pulse, Ada, MaestroQA, and many more.

Five big bets for the future of CX

Our crowd favorite talk returns. Zendesk CTO, Adrian McDermott, shares trends and opportunities around the corner.

After the main show, we invite you to curate your own journey. Handpick the sessions most helpful for you—whether that’s learning more about a specific product, chatting with Sales, or scheduling a demo.

The tracks

TRACK ONE

Know your Zendesk

Welcome to the wonderful world of Zendesk possibilities. Our straightforward sessions show you how to make the most out of our crowd pleasers: Zendesk for Service and Zendesk for Sales. Then, we unlock the modern employee experience.

TRACK TWO

Wise words on customer experience

This is thought leadership for thoughtful minds. Some very impressive experts reveal what’s on our customer experience radar for the year ahead. Don’t miss the trends and pointers that should be on yours. 

TRACK THREE

What's new at Zendesk

The new wave of customer support is here. We show you how to prepare for the future, with a little help from some new Zendesk updates. As a cherry on top, we’re making a special announcement. 

ARRIVALS AND WELCOME DINNER 

MONDAY, AUGUST 24TH

Arrivals by 4:00pm PDT

Registration

Welcome reception and dinner




FULL DAY MEETING AND EXCURSIONS

TUESDAY, AUGUST 25TH

Breakfast

Zendesk company and product roadmap discussion

Lunch

Roundtable discussions and product breakout sessions

Excursions

Dinner

MEETING AND DEPARTURES

WEDNESDAY, AUGUST 26

Breakfast

Roundtable discussions and product breakout sessions

Lunch

Departures after 1:30pm PDT



Travel

Zendesk will host your meals onsite, provide two nights of hotel accommodations, three nights for international travelers, arrange ground transportation to and from the hotel for attendees flying in and out of the Bay Area or nearby airports. 


Guests are kindly asked to arrange and cover their flights.

Travel

Zendesk will host meals onsite, provide two nights of hotel accommodations, three nights for international travelers, and arrange ground transportation to and from the hotel for attendees flying in and out of the Bay Area or nearby airports.

 

Guests are kindly asked to arrange their flights.

Hotel

Solage captures the relaxed spirit of Napa Valley with a setting shaped by natural beauty, wellness, and connection. It is a welcoming retreat where guests can unwind, recharge, and enjoy the charm of Calistoga. 

 

If guests would like to personally extend their stay or arrive early, a discounted rate of $645 per night is available pending availability. 


Address: Solage, Napa Valley - 755 Silverado Trl N, Calistoga, CA 94515

Hotel

Solage captures the relaxed spirit of Napa Valley with a setting shaped by natural beauty, wellness, and connection. It is a welcoming retreat where guests can unwind, recharge, and enjoy the charm of Calistoga


Address: Solage, Napa Valley - 755 Silverado Trl N, Calistoga, CA 94515


Find an event near you

Tanja Hilpert

Chief Technology Officer

VP Central Europe, Zendesk


Matthias Göhler

Chief Research and Innovation Officer

EMEA CTO, Zendesk


Mathias Rackow

CEO & Chief

Happiness Officer 

CX and QA Expert, Klaus

Jörg Vödisch

Job Title

Principal Solutions Consultant, Zendesk

Dagmar Weiss

Job Title

Senior Account Executive, Zendesk


Florian Bolini

Job Title

Business Enablement Manager, Ingram Micro

Georg Sander

Job Title

Senior Customer Success Manager, Zendesk

Anika Behrens

Job Title

Account Executive, Zendesk

Max Klöser

Job Title

Head of Customer Service, The Creative Club

Andreas Ackermann

Job Title

Principal Solutions Consultant, Zendesk


Kristian Barella Greve

Job Title

CX and QA Expert, Klaus

Björn Bender

Job Title

Automation Expert DACH, Ultimate

Find an event near you

Nashville 

Chief Technology Officer

Grand Ole Opry Show

September 22

Montreal

Chief Research and Innovation Officer

Centré Bell

September 24 

Vancouver

CEO & Chief

Happiness Officer 

Canucks Game

October 1

Tampa

National Geographic Explorer and Engineer

Tampa Bay Lightning Game

October 5

San Diego

Twin sisters and

 authors,burnout 

Soccer Game

October 14

Seattle

SVP of Customer

Success

Private VIP Tour

October 15

Atlanta

SVP of Global

Advocacy 

Porsche Driving Experience

October 20

Charlotte

Chief Marketing OfficeR

NASCAR Driving Experience

October 29 

LA

Director of Customer Success

LA Clippers Game 

November 4

Chicago

Job Title

 Blackhawks Game

November 17


Austin

Sr Director of Global Strategic Events

 Xtreme Xperience

November 18 

Miami

Senior Director, Technology Partner Ecosystem

Xtreme Xperience

December 8

Kindly confirm your interest in the event and your commitment to attend by October 5th, 2026. Please note that this invitation is non-transferable

For more information, contact samantha.gorman@zendesk.com.

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Event content

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

11:15 Breakout tracks begin

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 1

Product solutions and roadmap

Hear about the latest updates and releases—and how they can help your business.

TRACK 2

Make the most of Zendesk

Our experts show you how to customize Zendesk to fit your business needs.

TRACK 3

Emerging trends transforming CX

See what’s impacting the world of CX and beyond, alongside the best in the business.

TRACK 1

Panel: Delivering a customer first strategy with Zendesk

Harness the possibilities of AI

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 2

Panel: Delivering a customer first strategy with Zendesk

Fall in love with personalized conversational experiences

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

12:30 Lunch

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

13:00 Breakout tracks continue

TRACK 1

Panel: Delivering a customer first strategy with Zendesk

Harness the possibilities of AI

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 2

Panel: Delivering a customer first strategy with Zendesk

Fall in love with personalized conversational experiences

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 2

Panel: Delivering a customer first strategy with Zendesk

Fall in love with personalized conversational experiences

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

Speakers

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Speakers

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Speakers

Christian Broussard

Vice President, Information Technology

Zendesk

Heath Newburn

CTO, Global Field 

PagerDuty

Jay Emery

Sr. Director, Solution Engineering

Microsoft

Justine Carroll

Director, Product Marketing

Zendesk

See it.    Experience it.    Feel the impact.            

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©Zendesk 2024

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