Zendesk Future of Service event in Prague

Name: Future of Service Prague
Start: 2026-11-05T09:30:00-05:00
End: 2026-11-05T13:00:00-05:00
Location: Scott Weber

IN-PERSON LIVE EVENT

zendesk

future of service

05. November 2026 | Prague 9.30am - 1.00pm

We are bringing our Future of Service event to Prague for the very first time!

Whether you’ve been partnering with us for years or are checking us out for the first time: everyone will walk away with actionable solutions and fresh inspiration to future-proof their CX for an AI-powered world.

While many are still just talking about AI, leading companies have already successfully scaled AI in customer service to elevate both the customer and employee experience while relieving their teams. We will show you exactly what this looks like in practice.

Join us, test the latest innovations live on-site, and take home concrete insights for a fast implementation within your own organization.

Register now

What to expect:

•

Practical AI Workshop: Interactive session where you'll build and configure your own AI agents, learning how to automate complex service workflows in minutes.

•

Real Insights: Discover through concrete user examples how to overcome AI hurdles and unlock measurable productivity gains from your platform.

•

Expert Deep Dives: Connect directly with our specialists and the community to sharpen your strategy and get your questions answered in real-time discussions.

•

Live Experience: Join a community that doesn't just watch innovation happen, but actively shapes it, integrating AI into the daily workflow right away.

Wieso Sie dabei sein sollten?

Kundenerwartungen verändern sich rasant. KI beschleunigt alles.

Das Future of Service Event in Zürich ist Ihre Chance, von den führenden Köpfen dieser Entwicklung zu
lernen.

Ein Tag. Ein Ort. Ein klarer Fahrplan.

Sind Sie bereit?

Inspiration pur

Erleben Sie visionäre
Keynote-Speaker, führende
Vordenker der Branche,
namhafte Marken und
Produkt-Experten, die ihre
Erfolgsgeschichten mit
Ihnen teilen.

Exklusiver Zugang zu
Innovationen

Erhalten Sie frühzeitigen

Zugriff auf die neuesten KI-
gestützten Technologien,

die Ihren Kundenservice auf
ein neues Level heben.

Seien Sie unser Gast

Treffen Sie das Produkt-
Team, erkunden Sie unsere

Expo in Ihrem eigenen
Tempo und vernetzen Sie
sich mit Service-Leitern und
Kollegen.

Featured Speaker

Daniel Ricciardo

8X F1 Grand Prix Winner, Entrepreneur & Global Ambassador

Scaling AI for service requires navigating control and governance — not just speed. In his keynote, Daniel Ricciardo draws on a career built on performing under pressure to show how the right systems, mindset and culture make high performance sustainable. On the racetrack and in your organisation.

Speakers

Daniel Ricciardo

8X F1 Grand Prix Winner, Entrepreneur & Global Ambassador

Satya Tammareddy

Head of Go-To-Market, Australia & New Zealand

OpenAI

Mark Lewis

Director, GTM Specialist APJ

AWS

Richard Exton

Group Executive, Chief Technology and Data Officer

Aware Super

Lucinda Longcroft

Director, Policy and Government Affairs

Tech Council of Australia

Bryce Maybury

Chief Technology Officer

Guzman y Gomez

Rory Watt

General Manager, Enterprise Product & Program

Greencross Pet Wellness Company

Sally Davies

General Manager,

Solo / MYOB

Ric Duchateau

Executive Manager, Projects & Compliance

Our Vacation Centre (Arrivia)

Adrian McDermott

Chief Technology Officer

Zendesk

Mitch Young

Senior Vice President, Asia Pacific & Japan

Zendesk

Kellie Hackney

Vice President for Australia & New Zealand

Zendesk

Jonathan Barouch

Vice President, GM Contact Center

Zendesk

Emily Freeland

Director, Value Consulting

Zendesk

Brendan Judde

Solutions Consultant

Zendesk

Brendon Ward

Head of Customer Operations and Experience

Petstock

Denae Brookstein

Principal Solutions Consultant

Zendesk

Ganesh Rajendran

Principal Solutions Consultant

Zendesk

Richard Winston

Senior AI Sales Specialist

Zendesk

Yuana Leonardo

Head of Broker Operations

Thinktank

Sofie Wetterbrandt

Principal Customer Success Manager

Zendesk

Tanusha Moodley

Principal Solutions Consultant

Zendesk

Adiba Naoshin

Operations Delivery Manager,

Hampr

Alver Tuazon

Director of Operations and Principal Consultant

SuccessCX

Helena Waite

CX Consultant

optimate.me

Will Spoljaric

Head of Growth

Synergy Enterprise Solutions

Sherwyn Dutt

CX Consultant

SuccessCX

Kaan Tavli

Practice Director

optimate.me

14:30 Uhr

Ankunft & Registrierung

15:00 Uhr

Willkommen & Eröffnungsworte

15:15 Uhr

Impulsvortrag, Gastredner

The High-Speed Blueprint for Relentless Innovation and Performance

Daniel Ricciardo, 8X F1 Grand Prix Winner, Entrepreneur & Global Ambassador

In his keynote, "The High-Speed Blueprint for Relentless Innovation and Performance", Daniel will share the mindset required to compete at the highest level. He’ll break down how to thrive under pressure, pivot at 200mph, and build a culture of relentless improvement.

Setting CX up for success in the AI era

Adrian McDermott, Chief Technology Officer, Zendesk

Most service interactions are failure demand or low-value work. AI's job is to clear that noise so teams can focus on interactions that grow revenue, drive loyalty, and build trust. Learn what that shift looks like in practice: how service roles are evolving, what it takes to build an AI-ready knowledge foundation, and why the organisations seeing the greatest return from AI are the ones chasing growth, not just efficiency.

The Future of Enterprise AI

Satya Tammareddy, Head of Go-To-Market, Australia & New Zealand, OpenAI

Lucinda Longcroft, Interim CEO, Tech Council of Australia

Mark Lewis, Director, GTM Specialist APJ, AWS

What is the true state of AI in Australian organisations? Few people have a clearer view than the leaders currently building it out, deploying it at scale, and shaping the policies that govern it. In this session, voices from OpenAI, AWS, and the Tech Council of Australia go beyond the headlines to share what they're actually seeing: where Australian enterprises are gaining ground, where they're still stuck, and what it takes to turn AI potential into real productivity. If you want an unfiltered read on the state and future of AI in Australia, this is it.

Future of Service: An Executive's Perspective

Richard Exton, Group Executive, Chief Technology and Data Officer, Aware Super

Bryce Maybury, Chief Technology Officer, Guzman y Gomez

Kellie Hackney, VP ANZ, Zendesk

Leaders who are setting new standards in service aren't waiting. They're making bold decisions, embedding AI thoughtfully, and bringing their entire organisations with them on the journey. Get the inside view on how executives from Aware Super and Guzman y Gomez are turning their visions into reality: the foundations they've built to enable omni-channel AI, how they've built momentum alongside governance, and their perspectives on where service is heading next to deliver even more value for customers.

15:45 Uhr

Future of Service: Insights

16:00 Uhr

Erfrischungspause

16:30 Uhr

Future of Service: Deep Dive

18:00 Uhr

Wrap Up, Networking & Ask the Master

19:00 Uhr

Event Ende & Bis zum nächsten Mal

Agenda Overview

8:30 AM

Registration and Breakfast

Start the day with a barista-made coffee and breakfast while networking with over 500 of your industry peers. The first 100 attendees to arrive will get limited edition swag.

10:00 AM

Keynote

Grab your seat for a mainstage experience where real-world AI applications and unscripted innovation talks spark the transition from inspiration to action.

12:00 PM

Lunch, Networking and Meetups

Refuel and reconnect: enjoy a buffet lunch while you tour the expo at your leisure, featuring live demo stands, the partner marketplace, and collaborative community spaces.

1:30 PM

Breakouts and Networking

Choose your mission-specific track—covering AI, CX, IT, Contact Centre and Employee Experience —to gain the success stories and ready-to-implement solutions needed to turn fresh insights into a strategic win.

4:30 PM

Event Close

Leave inspired and with the tools you need to drive service transformation.

Thank you to our sponsors

Platinum