As Head of Global Brand and Business Development at LEGO®, Christian Majgaard was responsible for championing the innovative change from plastic toy to a global brand.
Fuelled by today’s well known successes such as LEGOLAND® parks, LEGO Mindstorms® robots and licensing alliances with the movie world, like Disney, Harry Potter and the famous LEGO® movie series.
Now he’s joining us on A CX Moment.
We’ll chat with Christian about his thoughts on customer experience, which have inspired companies like Nestlé, Siemens, Vodafone, Motorola, Bang & Olufsen, Disneyland, Heineken, Canon and many others.
Formerly a global top executive at LEGO® Christian Majgaard was responsible for branding, marketing and business innovation.
He was responsible for championing the innovative change from plastic toy to a global brand, fuelled by today’s well known successes such as LEGOLAND® parks, LEGO Mindstorms® robots, LEGO Educational, children’s software and licensing alliances with the movie world.
Christian is famous for turning complex concepts into simple words, blended with great humour.
