Zendesk Event | Future of Service

Name: Zendesk Event | Future of Service
Start: 2026-04-22T08:30:00-04:00
End: 2026-04-22T16:30:00-04:00
Location: Hyatt Regency Sydney

IN-PERSON LIVE EVENT

zendesk

future of service

FREE EVENT

22nd of April 2026 | Hyatt Regency Sydney

8:30am to 4:30pm

The organisations pulling ahead have already scaled AI for customer and employee service - delivering consistently better experiences that grow revenue, build loyalty, and unlock productivity.

Hear directly from the CX and technology leaders who've moved from AI potential to performance at scale. And get hands-on with the latest innovations you can take back and deploy rapidly.

Stay tuned for weekly speaker & session announcements.

Register now

Why Attend?

Customer expectations are shifting. AI is accelerating.

The Future of Service Sydney is your chance to learn from the leaders at the forefront of this evolution.

One day. One Venue. One definitive roadmap.

Are you ready?

Be a part of the future of AI-powered service

Get inspired

Hear from bold headliners, top industry thought leaders, big brands and product experts ready to share their stories with you.

Exclusive access to innovations

Get early access to the latest AI-powered technologies designed to help you upgrade the way you serve.

Be our guest

Meet the product team, explore our expo at your own pace, all while connecting with service leaders and peers.

Featured Speaker

Daniel Ricciardo

8X F1 Grand Prix Winner, Entrepreneur & Global Ambassador

Scaling AI for service requires navigating control and governance — not just speed. In his keynote, Daniel Ricciardo draws on a career built on performing under pressure to show how the right systems, mindset and culture make high performance sustainable. On the racetrack and in your organisation.

Speakers

Daniel Ricciardo

8X F1 Grand Prix Winner, Entrepreneur & Global Ambassador

Satya Tammareddy

Head of Go-To-Market, Australia & New Zealand

OpenAI

Mark Lewis

Director, GTM Specialist APJ

AWS

Richard Exton

Group Executive, Chief Technology and Data Officer

Aware Super

Lucinda Longcroft

Director, Policy and Government Affairs

Tech Council of Australia

Bryce Maybury

Chief Technology Officer

Guzman y Gomez

Rory Watt

General Manager, Enterprise Product & Program

Greencross Pet Wellness Company

Adrian McDermott

Chief Technology Officer

Zendesk

Mitch Young

Senior Vice President, Asia Pacific & Japan

Zendesk

Kellie Hackney

Vice President for Australia & New Zealand

Zendesk

Agenda Overview

8:30 AM

Registration and Breakfast

Start the day with a barista-made coffee and breakfast while networking with over 500 of your industry peers.

10:00 AM

Keynote

Grab your seat for a mainstage experience where real-world AI applications and unscripted innovation talks spark the transition from inspiration to action.

12:00 PM

Lunch, Networking and Meetups

Refuel and reconnect: enjoy a buffet lunch while you tour the expo at your leisure, featuring live demo stands, the partner marketplace, and collaborative community spaces.

1:30 PM

Breakouts and Networking

Choose your mission-specific track—covering AI, CX, IT, Contact Centre and Employee Experience —to gain the success stories and ready-to-implement solutions needed to turn fresh insights into a strategic win.

4:30 PM

Event Close

Leave inspired and with the tools you need to drive service transformation.

Thank you to our sponsors

Platinum